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| | If you read any newspaper or blogs we are sure you have noticed that social media has hit the headlines. I am sure you have then has started asking yourself questions such as: - What is the difference between Facebook and Linkedin?
- Where should I focus my efforts online for maximum return?
- Should I be Twittering and what do I have to say?
- What is a blog and should I have one?
It feels overwhelming but important. So how do you wade through all the information and start making decisions about how you get started? In this online seminar we will show you how to take easy steps to building your presence online. - What will be covered in the seminar?
- What the main social media sites and tools are for business leaders
- How to set up an effective presence online
- How to grow your credibility on these sites and become an expert
- How to use these sites to drive additional visitors (and potential customers to your website)
Why an online seminar? We are all busy people and travelling to event takes time out all of our diaries. Using DimDim you can - Participate in the online seminar
- Listen to the speakers
- Ask questions
Pretty much like you are actually there.....whilst still in the office. After the seminar all participators will be sent 2 white papers on building your credibility online and how to build your credibility on Linkedin What equipment will I need? As long as you have speakers you can participate in the seminar. You will ask questions by typing them real time, so the speaker can see them on screen. Presenters Charlotte and Andrew are collaborating together for this webinar bringing together many years of combined business, marketing and technology expertise of how to use the internet successfully. | 
Charlotte Britton
| Charlotte has worked in the online marketing arena for over 10 years now. She started in the E-Commerce team at ASDA and subsequently moved over to an online marketing agency called Stickyeyes. Over the past 5 years she has been a Director at Pollenation, an open source software consultancy. Charlotte is the Chairman of the Yorkshire and Humber Institute of Directors Young Directors Forum. Linked in profile | | 
Andrew Chapman | Andrew has worked in technology for over 15 years having worked in support services for Mowlem Plc, Marks and Spencer's and Enterprise. He ran a technology division Mowlem Acqumen for 5 years delivering a wide range of information systems using internet based technologies. More recently he has been working on a wide range of business consultancy, e-learning and e-commerce projects for a range of customers. Linked in profile | |
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| | I was at a TAB Board taster meeting this last week ( The Alternative Board) and was asked to present a management challenge. Mine was about how to try and win new customers. I got some very helpful advice from others on the board and thought I would share them because the points made would be relevant to any business. - do I understand my customer's needs? - are my product a good fit? - ensure you communicate in plain English and get straight to the point quickly to make the right impression - properly show the full benefits of my product and services - engage with customers and talk about how you can help them - don't be afraid to ask for referrals from existing customers For the rest of the day I was in some what of a reflective mood. Watching Murray play Cilic in the semi-final made me realise the importance of a positive mental attitude. I think his play and focus is now starting to show through. Together with his personal fitness level he certainly has positioned and improved his conditions to win. It has motivated me even further for sure. TAB I believe is all about providing a framework that helps you stay focused and work with some like minded people to keep you motivated. I like the idea of developing ideas in a safe environment and being able to leverage expertise that is just like having your own non-exec board. Ultimately this should lead to doing better more profitable business. I have felt some of the benefits already so I've decided to sign up to a TAB Board.
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Left to Right; Keith Arkle Sage UK, Simon Riley Yorkshire Forward, Johnny Abraham Barclays, Iain Brown Busines Link, Andrew Chapman Consoltis, Andy McMenemy 2Inspire, John Holroyd Mazars | 
Andrew Chapman hosting the event alongside Business Link. | The Yorkshire IoD YDF Committee collaborated with the team at Business Link to put on an informative event held on the 24th November at the Ghandi Hall at the Headingly Campus. The aim was to give practical tips for business owners in Leeds about how they can manage their businesses in tough times. Topics covered at the event included: - Funding: Banking and Finance
- What the banks are doing for business in the current climate - Johnny Abraham Barclays
- How to raise finance - Simon Riley, Yorkshire Forward
- Practical support and guidance available - Business Link
- Managing Cash
- John Holroyd - Mazars
- Using Sage Accounts to effectively manage cash - Keith Arkle Sage
- Sales: Turning it around
- How to win business with Leeds City Council - Gary Bristol and Maurice Sibar
- How to sell yourself in tough times - Andy McMenemy
- Question Time
Please find more details about the event on Charlotte's blog http://www.charlottebritton.co.uk/2009/11/thoughts-on-survive-and-thrive-how-to.html |
| By Charlotte Britton, 4 Feb 10 | | Great photos, which reflect a good event. It was good to see Business Link delivering a very business focused and informative event. |
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| | I was discussing project work over lunch with a colleague. It triggered some thinking about aspects of a project that are important in leading and delivering them. I’ve always been pretty passionate about delivering a project for my clients and to quote Prince2 “ to time, cost and quality”. You are only as good as the work you can deliver and reference. In every project I’ve worked on over the years there is a genuine need to work with a wide range of people, skills and attitudes. How you interact is very important and the pitch is essential if you want to achieve your objectives. In terms of building your character you have to engage positively and understand how to get across all the issues and work through them – this particularly true in challenging circumstances. In every situation you have to show the way forward and I think it helps to have something about you if you want people to listen and work with you. Without that genuine interest in other people I don’t think you can make your mark and have a chance in delivering high quality projects. I remember reading “How to win friends and influence people” by Dale Carnegie a while back http://en.wikipedia.org/wiki/How_to_Win_Friends_and_Influence_People. It’s an old text, but well worth a read to get some essential tips on how to work with people. In terms of reading people I look for reciprocation from others. If they are a “can do” person they can help you and you’ll probably earn some brownie points for “doing what you say you will”. For those not so willing, you need to find out how to handle them. Being able to lead and deliver is important and to do it with effective communication, persuasion and maybe some magnetism you will get you noticed and earn some respect. If you want to build long term relationships with customers, friends and family alike I think it’s important to have charisma. Do you agree? I would be interested in your views.
| By Andy McMenemy, 26 Jan 10 | Andy,
I think Charisma, stems from a combination of confidence, enthusiasm, energy, and optimism, and a passion for what you do.
I think you have all of those boxes ticked, have the vision to make it happen for you this year!
The region needs Charismatic leaders and posibility thinkers like you!
warm regards,
Andy |
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