Building Bash – Start of the journey

This is the start of a new journey with Bash Group. A media organisation based at Bash Studios in Harrogate. We are work together to build up the Bash Group brand and online presence using a variety of social media techniques. It's going to be fantastic - the people involved are just great and its going to be a success.

The normal business thing to do is write up a case study after the after event and say how great everything is and then get a great quote from the business owner. I thought we would do this one differently and if I am totally honest, I have no idea how this is going to work out in practice because we are going to share the journey with you including the ups and downs.

Besides an opportunity to actually show and evidence the journey, we want to get over the mixed messages and hype about social media. I think many people are not quite sure what to do right now. I believe there are three camps clearly cut into believers; non-believers; no-idea.

So for me, it’s about skipping over the buzz words, demonstrating what can be done and also putting everything into a practical perspective. It’s also about being totally honest with your customers and yourself about what is possible within your own budget and available time.

So this blog is going to show the journey of building the online presence for the Bash Group. The blogs will show the real word strategy discussions, ideas for marketing, social media techniques, discussions on site optimisation (SEO), successes and failures.

It should be fun and rewarding for everyone involved. We will see of course if you are in the non-believer or no-idea category my hope is there is something in these blogs that might inspire you.