Blog

30 January 2010

I was at a TAB Board taster meeting this last week (The Alternative Board) and was asked to present a management challenge. Mine was about how to try and win new customers.

I got some very helpful advice from others on the board and thought I would share them because the points made would be relevant to any business.

- do I understand my customer's needs?

- are my product a good fit?

- ensure you communicate in plain English and get straight to the point quickly to make the right impression

- properly show the full benefits of my product and services

- engage with customers and talk about how you can help them

- don't be afraid to ask for referrals from existing customers

For the rest of the day I was in some what of a reflective mood. Watching Murray play Cilic in the semi-final made me realise the importance of a positive mental attitude. I think his play and focus is now starting to show through. Together with his personal fitness level he certainly has positioned and improved his conditions to win. It has motivated me even further for sure.

TAB I believe is all about providing a framework that helps you stay focused and work with some like minded people to keep you motivated. I like the idea of developing ideas in a safe environment and being able to leverage expertise that is just like having your own non-exec board. Ultimately this should lead to doing better more profitable business.

I have felt some of the benefits already so I've decided to sign up to a TAB Board.

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