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29 January 2010

I just thought this was great ..

http://www.prnewswire.com/news-releases/definition-6-launches-coca-cola-happiness-machine-video-81706642.html

By Bob North, 29 Jan 10

What's great, of course, is the viral nature of the marketing. Whilst Coca Cola could afford to spend millions on a marketing campaign, here they can create one for a fraction of that, and let it self-target to their core audience.

I doubt this will persuade many people to try their products for the first time, but it helps reinforce their brand image, and tries to prevent people regarding them as a major corporate, but rather as an organisation that 'gets the joke' and is 'one of us'.

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