I've been working on site with one of my clients discussing inbound marketing strategies.
On of the areas discussed was about using You Tube to promote www.onestopcctv.co.uk. It seems to be one of the best ways to show your customers what type of business you are and use to encourage them to engage with you and do better business.
So what do you need to produce a quick video clip?
We used a simple Flip Ulta HD to take the video clip.
In this case just we just took a quick recording there and then
We have downloaded the video clip onto the computer
After that, uploaded the clip onto You Tube - we chose not to edit the video and for better overall results this is recommended.
What next?
Then we utilised the YouTube video by embedding the code into this blog
Our intention is to use the clip and others as part of the marketing plan telling people about it via blogs, twitter, linked in etc ..
We've proved that anyone can take a video clip and upload onto YouTube.
OneStop CCTV are planning to take a series of clips about their business with the intention of increasing awareness of the business.
I am not sure if you have come across Simons Cat. It is a brilliant example of viral marketing and a very good example of a successful online presence.
Yes, I guess you need to appreciate cats but the concept and animation is simply superb.
Its also absolutely great fun even if you don't like cats - the website gets 60,000 hits a day too.
What's great, of course, is the viral nature of the marketing. Whilst Coca Cola could afford to spend millions on a marketing campaign, here they can create one for a fraction of that, and let it self-target to their core audience.
I doubt this will persuade many people to try their products for the first time, but it helps reinforce their brand image, and tries to prevent people regarding them as a major corporate, but rather as an organisation that 'gets the joke' and is 'one of us'.
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